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Synergism between online branding and promotion of tourism destination: review in the context of destination management organizations (DMOs)

Jeet Dogra




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 | #4174370 in eBooks |  2012-11-22 |  2012-11-22 | File type: PDF

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Research Paper (undergraduate) from the year 2010 in the subject Instructor Plans: Gastronomy / Hospitality / Tourism, , course: -, language: English, abstract: The present study is based on exploring the link between online branding and tourism destination’s promotion. From the last two decades, the online media(s) and internet tools contributing enormously in promotion of products as well as services. With the advent of globalization, the service sector also upgr...

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