[PDF.98yi] Surprise!: The Secret to Customer Loyalty in the Service Sector

Surprise!: The Secret to Customer Loyalty in the Service Sector

[PDF.fk20] Surprise!: The Secret to Customer Loyalty in the Service Sector

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 | #1015206 in eBooks |  2014-10-05 |  2014-10-05 | File type: PDF

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||0 of 0 people found the following review helpful.| Five Stars|By Customer|Easy read!

Modern consumers are being bombarded with in-formation from every angle. They can’t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In order to gain their full attention, firms must find ways to surprise consumers dur-ing transactions; that is, firms ...

You easily download any file type for your device.Surprise!: The Secret to Customer Loyalty in the Service Sector   |  Vincent P. Magnini. I was recommended this book by a dear friend of mine.

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