[PDF.08cv] Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

[PDF.hh80] Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

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 | #1596261 in eBooks |  2014-11-12 |  2014-11-12 | File type: PDF

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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".

This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences betwe...

You can specify the type of files you want, for your device.Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book   |  BusinessNews Publishing. I was recommended this book by a dear friend of mine.

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