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Summary: The Art of Woo: Review and Analysis of Shell and Moussa's Book

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 | #754589 in eBooks |  2014-11-12 |  2014-11-12 | File type: PDF

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The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".

This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell y...

You easily download any file type for your device.Summary: The Art of Woo: Review and Analysis of Shell and Moussa's Book   |  BusinessNews Publishing. I was recommended this book by a dear friend of mine.

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