The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"
This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century i...
You can specify the type of files you want, for your gadget.Summary: Brand Hijack: Review and Analysis of Wipperfurth's Book | BusinessNews Publishing. A good, fresh read, highly recommended.
