The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".
This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highli...
You can specify the type of files you want, for your device.Summary: Bottom-Up Marketing: Review and Analysis of Ries and Trout's Book | BusinessNews Publishing. I was recommended this book by a dear friend of mine.
