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Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

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 | #1634786 in eBooks |  2013-02-15 |  2013-02-15 | File type: PDF

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The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".

This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differentiation. The very best way to win and keep customers t...

You can specify the type of files you want, for your gadget.Summary: Becoming a Category of One: Review and Analysis of Calloway's Book   |  BusinessNews Publishing. Just read it with an open mind because none of us really know.

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