[PDF.27mu] Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)

[PDF.aw24] Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)

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 | #2993832 in eBooks |  2004-05-31 |  1995-05-31 | File type: PDF

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||1 of 1 people found the following review helpful.| Great for everyone new to technology marketing|By Phillip Schwarzmann|A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read. Highly recommended.|10 of 10 people found the following review helpful|About the Author|Eric Viardot is a professor at Ceram, a European school of management located in southern France. A graduate of the HEC Business School and the Institute of Political Sciences, Dr.Viardot holds a Ph.D. in management. He is also the author of Int

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the...

You easily download any file type for your gadget.Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)   |  Eric Viardot. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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