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Successful Direct Marketing Methods (Business Books)

Bob Stone, Ron Jacobs




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 | #443025 in eBooks |  2007-12-05 |  2007-12-05 | File type: PDF

||0 of 0 people found the following review helpful.| Worth prior version - most content aligns w/ new!|By Rebecca|Bought this prior version to save $$ and was worth the decision. Hard cover. Most of it aligns with newer version. Highly recommend. Get it while they last!|0 of 0 people found the following review helpful.| It's Ok!|By Leandro|It's Ok!|0 of 0 people found the follow|From the Back Cover||“The most thorough, straightforward, and informative book available on direct marketing…As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principl

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been c...

You can specify the type of files you want, for your device.Successful Direct Marketing Methods (Business Books)   |  Bob Stone, Ron Jacobs. I really enjoyed this book and have already told so many people about it!

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