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Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Robert S. Kaplan, David P. Norton




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 | #73449 in eBooks |  2003-12-16 |  2003-12-16 | File type: PDF

||2 of 2 people found the following review helpful.| Perhaps the Key Illustration of the Kaplan and Norton Series|By Fred Cheyunski|This offering is the 3rd and one of the most valuable, perhaps the key to Kaplan and Norton’s five book series on how the “Balanced Scorecard” can be used to develop a “Strategy Focused Organization” through “Strategy Maps” to achieve “Alignment”| |"...a useful resource for any manager who is or will be leading a balanced scorecard initiative." -- Strategic Finance, March 2004|About the Author|Robert S. Kaplan is the Marvin Bower Professor of Leadership Develo

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, u...

You easily download any file type for your device.Strategy Maps: Converting Intangible Assets into Tangible Outcomes   |  Robert S. Kaplan, David P. Norton. Which are the reasons I like to read books. Great story by a great author.

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