[PDF.67uj] Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science

[PDF.fb49] Strategic Marketing in Library and Information Science

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 | #3690264 in eBooks |  2013-03-07 |  2013-03-07 | File type: PDF

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Combine marketing and strategic planning techniques to make your library more successful!

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulnes...

You easily download any file type for your device.Strategic Marketing in Library and Information Science   |  Linda S Katz. A good, fresh read, highly recommended.

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