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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

John A. Goodman




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 | #705513 in eBooks |  2009-05-13 |  2009-05-13 | File type: PDF

||1 of 1 people found the following review helpful.| Strategic Customer Service|By Teresa K. Fewell|The Author - John A. Goodman, "is a very popular speaker and sought after consultant. He founded TARP Worldwide in 1971, John has helped improve the customer service practices of hundreds of companies-including many widely respected firms like GE, USAA, Chick-fil-A, American Express, Marriott, Harley Davidson, and Neiman Marcus."| |

[Five Stars] "People involved in company strategy or customer service should drop what they are doing and read this five-star book now. For others, it provides an excellent perspective on the value of cust

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman...

You can specify the type of files you want, for your device.Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits   |  John A. Goodman. Just read it with an open mind because none of us really know.

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