[PDF.79xd] Strategic Customer Management: Strategizing the Sales Organization

Strategic Customer Management: Strategizing the Sales Organization

[PDF.hl80] Strategic Customer Management: Strategizing the Sales Organization

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 | #2866216 in eBooks |  2009-03-12 |  2009-03-12 | File type: PDF

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||About the Author||Nigel F Piercy BA, MA, PhD, DLitt, FCIM is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick Business School. He was previously professor of strategic marke

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers.

Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework fo...

You easily download any file type for your device.Strategic Customer Management: Strategizing the Sales Organization   |  Nigel F Piercy, Nikala Lane. A good, fresh read, highly recommended.

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