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Storytelling

Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette




[PDF.mq31] Storytelling

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 | #1330687 in eBooks |  2011-05-09 |  2011-05-09 | File type: PDF

||0 of 1 people found the following review helpful.| Good not great|By Paul Horgen|Good book. A bit overpriced, but good. Some great insights amid a lot of very old stories. Very smart, experienced authors.| ||From the reviews: |"The book carries branding to the next step, which is storytelling." (Philip Kotler, Marketing guru and Professor, Kellogg School of Management Northwestern University) | |"One of the very best marketing books of the year" (Seth Godin, Best

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand?
The second edition of this successful book pre...

You can specify the type of files you want, for your device.Storytelling   |  Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. I really enjoyed this book and have already told so many people about it!

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