[PDF.56ow] Store Wars: The Battle for Mindspace and Shelfspace

Store Wars: The Battle for Mindspace and Shelfspace

[PDF.za40] Store Wars: The Battle for Mindspace and Shelfspace

Store Wars: The Battle  Judith Corstjens, Marcel Corstjens epub
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 | #2681217 in eBooks |  2007-12-10 |  2007-12-10 | File type: PDF

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||0 of 0 people found the following review helpful.| A nice insight into own-brands (i.e. private label) and their influence on retail profitability.|By Josh B|The author touches on many subjects, but two stuck in my mind long after I was done reading.

The first is the interaction between manufacturers, retailers, and consumers. Specifically, the idea that there is a cost to consumers when they switch brands, and also|From the Publisher|Uses a provocative and non-technical format to convey a systematic analysis of the changed and changing environment for selling fast-moving consumer goods. Covers issues faced by managers from both sides of the industry--the manufacturing view

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. M...

You easily download any file type for your gadget.Store Wars: The Battle for Mindspace and Shelfspace   |  Judith Corstjens, Marcel Corstjens. I was recommended this book by a dear friend of mine.

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