[PDF.11gp] Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

[PDF.pe98] Statistics for Marketing and Consumer Research

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 | #2102238 in eBooks |  2008-05-22 |  2014-05-19 | File type: PDF

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||8 of 8 people found the following review helpful.| Review "Statistics for Marketing and Consumer Research"|By Caroline|Mazzocchi provides a basic understanding and knowledge of statistical procedures relevant for marketing and consumer research. He addresses most important issues for this field such as data collection; sampling, probability and inference as well as multivariate statistical methods. He demonstrates this with num|About the Author|Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.

The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appro...

You easily download any file type for your device.Statistics for Marketing and Consumer Research   |  Mario Mazzocchi. Which are the reasons I like to read books. Great story by a great author.

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