[PDF.30gj] Sold American: Consumption and Citizenship, 1890-1945

Sold American: Consumption and Citizenship, 1890-1945

[PDF.ph42] Sold American: Consumption and Citizenship, 1890-1945

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 | #1910719 in eBooks |  2009-01-06 |  2009-01-06 | File type: PDF

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||1 of 1 people found the following review helpful.| in a better researched and more lucid form than any other source ...|By Tim Wu|This is a truly exceptional work in terms of its scope, depth of research, clarity of writing, and overall excellence.

McGovern covers the growth of consumerism over the early 20th century along with the rise of anti-consumerist reaction. He has captured, in a better researched and more l| |"A fascinating intellectual journey. . . . a compelling story of American citizenship.|Jean-Christophe Agnew, Yale University"

"This is a wonderful book, brilliantly researched and elegantly written.|George Lipsitz, University of California, Santa B

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propag...

You easily download any file type for your device.Sold American: Consumption and Citizenship, 1890-1945   |  Charles F. McGovern. A good, fresh read, highly recommended.

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