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Social Media, Sociality, and Survey Research

Craig A. Hill, Elizabeth Dean, Joe Murphy




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 | #2128726 in eBooks |  2013-09-25 |  2013-09-25 | File type: PDF

||0 of 0 people found the following review helpful.| Easy to read, instructive and fascinating|By The SRA|Covering subjects as diverse as sentiment analysis, cognitive interviewing using Skype and Second Life and gamification in market
research, the book can either be read from cover to cover or used as a reference. A fascinating and easy-to-follow introduction to social media which will appeal to students and professional r| ||“This book is a must read for any researcher who wants to make use of social media data; it is incisive, instructive, easy to read and, above all, fascinating.”  (Social Research Association, 1 June 2014)|F

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey resear...

You can specify the type of files you want, for your device.Social Media, Sociality, and Survey Research   |  Craig A. Hill, Elizabeth Dean, Joe Murphy.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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