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Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More


[PDF.ge41] Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

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 | #3294686 in eBooks |  2011-02-02 |  2011-02-02 | File type: PDF

||6 of 6 people found the following review helpful.| Social Media Marketing - Fails, Fiascos, and Fun|By Jason L. Mcdonald|There are two types of books about Social Media Marketing. The first type is a down-and-dirty laundry list of every social media under the sun with detailed information on how to set up a page, put in a nifty background image, post a post, and every other esoterica. But very little theory. The second type| |"Tom Funk has been involved in e-commerce and Web publishing since 1995. His goal with this book is to help businesses succeed in social media." - Educationpr.org|About the Author||Tom Funk is vice

Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.

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