[PDF.33tw] Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

[PDF.wi20] Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

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 | #2189212 in eBooks |  2016-01-22 |  2016-01-22 | File type: PDF

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With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing their attitudes toward consumption to adapt to current trends. Thus, marketers are meticulously ...

You can specify the type of files you want, for your device.Social Media Marketing: Strategies in Utilizing Consumer-Generated Content   |  Emi Moriuchi. A good, fresh read, highly recommended.

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