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Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom




[PDF.uo96] Small Data: The Tiny Clues That Uncover Huge Trends

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 | #56337 in eBooks |  2016-02-23 |  2016-02-23 | File type: PDF

||6 of 6 people found the following review helpful.| This book is theory and predictions applied in the real world - very refreshing|By Sonia Lefevre|I’m a huge fan of trends books and I’ve read them all (or almost). I heard about this book through my reader club - and couldn’t wait to read it. The subtitle “The Tiny Clues That Uncover Huge Trends” just caught my attention. When I’m this excite| ||*A New York Times bestseller*|*Named one of the "Best Business Books of 2016" by strategy + business*|*Named one of the "Most Important Books of 2016" by Inc.*|*A Forbes 2016 "Must Read Business Book"*|*Named a "Book Retailers Should Read in 2016" by S

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the do...

You easily download any file type for your gadget.Small Data: The Tiny Clues That Uncover Huge Trends   |  Martin Lindstrom.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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