[PDF.69vv] Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

[PDF.rl61] Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand  Steven M. Cristol, Peter Sealey epub
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 | #1158592 in eBooks |  2001-03-11 |  2001-03-11 | File type: PDF

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||4 of 4 people found the following review helpful.| Innovative Marketing|By Brandon Hull|An excellent resource for anyone deeply interested in marketing, considering a new business model, or developing a new product.
Finally, marketing professionals who will intelligently embrace and (with ease) outline "repackaging" and "replenishing" strategies. These sections made the book worth the price for me.
The only drawback(s|From Publishers Weekly|In an age when Crest toothpaste comes in 45 varieties, consumers long for companies that make life easier by reducing choices, claim Cristol, a marketing consultant, and Sealey, a former global marketing director at Coca-Cola. Playing off

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that th...

You can specify the type of files you want, for your gadget.Simplicity Marketing: End Brand Complexity, Clutter, and Confusion   |  Steven M. Cristol, Peter Sealey. A good, fresh read, highly recommended.

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