[PDF.80ag] Shopping for Identity: The Marketing of Ethnicity

Shopping for Identity: The Marketing of Ethnicity

[PDF.ba74] Shopping for Identity: The Marketing of Ethnicity

Shopping for Identity: The  Marilyn Halter epub
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 | #1735724 in eBooks |  2007-12-18 |  2007-12-18 | File type: PDF

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||10 of 11 people found the following review helpful.| Great idea, lousy execution|By Ancient Fuzz|There is little doubt that Marilyn Halter has hit upon an important concept: the part-time indulger in ethnicity, who buys products that resonate with her/his heritage. Halter shows how many companies ally themselves with new marketing schemes to appeal to an increasingly diverse American market. This is a solid sociological insight|.com |As one toy-company executive put it in the early '90s, "The color of money is green, and you get it from whatever skin tone has got it." Accordingly, with the annual buying power of minority customers exceeding $1 trillion, U.S. companies now spend $2 bil

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, ...

You can specify the type of files you want, for your gadget.Shopping for Identity: The Marketing of Ethnicity   |  Marilyn Halter. A good, fresh read, highly recommended.

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