[PDF.33kk] Services Marketing: Text and Cases

Services Marketing: Text and Cases

[PDF.gk33] Services Marketing: Text and Cases

Services Marketing: Text and  Harsh V. Verma epub
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 | #2553442 in eBooks |  2011-06-20 |  2011-06-20 | File type: PDF

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The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operati...

You easily download any file type for your device.Services Marketing: Text and Cases   |  Harsh V. Verma. I was recommended this book by a dear friend of mine.

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