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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)
Brian C. Burns, Tom U. Snyder
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| #405709 in eBooks | 2009-11-02 | 2009-12-18 | File type: PDF||0 of 0 people found the following review helpful.| This book is NOT about how to break into a new space---it is just complex sale 101---a waste|By John J. Valentine|I have sold complex, new technology for 30 years, selling to the early adopter--so I expected this book to be great. And it was, for the first 8 pages. I got really excited thinking someone finally got it---why the dynamics of selling to the early adopter can laun||
"While most entrepreneurs obsess over their product, marketing and raising venture capital, this book demonstrates that in the B2B space it is unique talents of the salespeople who separate success from failure."
Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today's economy. Now, how do you get organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their disruptive innovation offerings to the greatest heights. What you need for ultimate success is a team of Maverick Seller...
You easily download any file type for your gadget.Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) | Brian C. Burns, Tom U. Snyder. I was recommended this book by a dear friend of mine.
