[PDF.33yb] Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
[PDF.se34] Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
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| #280021 in eBooks | 2015-04-07 | 2015-04-07 | File type: PDF||3 of 3 people found the following review helpful.| Short and to the Point|By Danno|This book is intended for an audience whose main interest in advertising comes from watching the TV show "Mad Men" and has had very little exposure to marketing theory. It's a very slim volume regarding Josh Weltman's practical philosophy on advertising and marketing, with a particular emphasis on the lifecycle of ad campaigns. It's a fast, fun r||
“Mad Men ad man Josh Weltman knows how to sell.” -- Fast Company co.CREATE
"Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising crea...
You can specify the type of files you want, for your device.Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) | Josh Weltman. A good, fresh read, highly recommended.
