[PDF.55kz] Secret Sauce: How to Pack Your Messages with Persuasive Punch

Secret Sauce: How to Pack Your Messages with Persuasive Punch

[PDF.ll28] Secret Sauce: How to Pack Your Messages with Persuasive Punch

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 | #148630 in eBooks |  2017-02-21 |  2017-02-06 | File type: PDF

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||0 of 0 people found the following review helpful.| Demystifying how to write simply and well|By Peter Kerr|Complicated is easy. Simple is hard

And when it comes to persuasive messages, there's any number of books that dive deep and explain all the ins and outs of what you should and shouldn't do when writing sales stories.

But such in depth knowledge and explanation is of limited value to the person faced| |

“SAUCE’s five elements are vital because societal change requires reinvention of our message-making. What worked in the past won’t work today because consumers have more informatio

When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus.

For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.

Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to prec...

You can specify the type of files you want, for your device.Secret Sauce: How to Pack Your Messages with Persuasive Punch   |  Harry MILLS. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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