[PDF.24mt] Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
[PDF.yc57] Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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| #38908 in eBooks | 2015-10-27 | 2015-10-27 | File type: PDF||9 of 10 people found the following review helpful.| Fascinating History. Reveals far More than Merely the Story of Coca Cola, but of Political Science & Entrepreneurship...|By Travis C|Length: Print, 510 pages; Audible, not yet available in audiobook format, but when it is I intend to be the first to purchase a copy.
This nonfiction book is targeted to people interested in business; history; marketing; even in politi|From Publishers Weekly|The Coca-Cola Company's secretive top executive, Robert Woodruff, threw his support behind presidential candidate Lyndon Johnson, then spurned the loser, Richard Nixon, when he applied for a job at Coca-Cola. Nixon later became senior part
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who...
You easily download any file type for your device.Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World | Frederick Allen. I really enjoyed this book and have already told so many people about it!
