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| #1160964 in eBooks | 2015-06-10 | 2015-06-10 | File type: PDF||19 of 19 people found the following review helpful.| Not the original book|By Carol Youmans|This is not the Original version of Scientific Advertising. As another customer noted - it's been changed. There are word changes, typos, and paragraphs have been altered. You can get the original version at the Library on Congress for free. It takes a bit to print it out but it's worth it. Since the original book was written in 1923 it||"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy|About the Author|Claude C. Hopkins (1866–1932) was one of the great adver
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise w...
You easily download any file type for your gadget.Scientific Advertising | Claude C. Hopkins. A good, fresh read, highly recommended.
