[PDF.65fh] Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Routledge Communication Series)

Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Routledge Communication Series)

[PDF.qs89] Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Routledge Communication Series)

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 | #2075878 in eBooks |  2013-05-13 |  2013-05-13 | File type: PDF

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||About the Author|Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris) and is a returning visiting professor at Université Paris IX-Dauphine (Paris). He has authored three books on research ethics and edited a speci

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spre...

You can specify the type of files you want, for your device.Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Routledge Communication Series)   |  Allan J. Kimmel. I really enjoyed this book and have already told so many people about it!

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