[PDF.89ox] Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

[PDF.ww79] Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

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 | #927580 in eBooks |  2009-02-10 |  2009-02-17 | File type: PDF

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||21 of 21 people found the following review helpful.| Here's to Vanity Press|By Kurt T. Weber|Seemingly much of Rubies in the Orchard is a self-pat on the back to the author, successful though she may be from a business perspective. The give away is in the preface: Resnick discusses a "scrumptious" lunch with name-dropping friends as being the kick-off point for her writing this book "with Francis Wilkinson," as the cover notes.|From Publishers Weekly|Starred . In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies

NATIONAL BESTSELLER

POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- ...

You can specify the type of files you want, for your gadget.Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business   |  Lynda Resnick, Francis Wilkinson. A good, fresh read, highly recommended.

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