[PDF.14jf] Retailing in Emerging Markets: A policy and strategy perspective (Routledge Studies in International Business and the World Economy)

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local co...

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