| #273671 in eBooks | 2015-11-03 | 2015-11-03 | File type: PDF||0 of 0 people found the following review helpful.| Excellent|By Autamme_dot_com|Many top retail brands understand their customers better by using many factors such as customer insights, which allows them to set a direct, focussed strategy and deliver a unified experience. Far too many don’t get it, yet this book aims to convert a few more companies to the right way of doing things.
Built around five key areas &||
"Drawing on both academic research and his own extensive experience Constant has succeeded in demystifying the science of category management by focusing on the art of making shoppers happy."|
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.
Taking in five key capabilities required f...
You easily download any file type for your gadget.Retail Marketing Strategy: Delivering Shopper Delight | Constant Berkhout. Which are the reasons I like to read books. Great story by a great author.
