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| 2002-11-04 | 2002-11-04 | File type: PDF|
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, ...
You can specify the type of files you want, for your device.Retail Marketing Management | David Gilbert. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
