[PDF.72hi] Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

[PDF.pi83] Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

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 | #2246600 in eBooks |  2011-03-08 |  2011-03-08 | File type: PDF

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||From the Back Cover|Today’s shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.

Should retailers care about any of t...

You can specify the type of files you want, for your device.Retail Marketing and Branding: A Definitive Guide to Maximizing ROI   |  Jesko Perrey, Dennis Spillecke. A good, fresh read, highly recommended.

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