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| #1923813 in eBooks | 2008-08-26 | 2008-09-18 | File type: PDF||1 of 2 people found the following review helpful.| A Book Whose Time Has CLEARLY Come|By Joan|I was fortunate to be awarded a copy of the book for sharing my thoughts about the brand most relevant to me. As I started reading, I found myself nodding in acknowledgment of these basic nuggets of wisdom as to why traditional advertising just "ain't what it used to be." At last, the idea that it is time to let go of demographics is u|From Publishers Weekly|Manners, a branding consultant and editor, takes the reader through the various aspects of building a successful brand, using the title of his book as a one word manifesto; all of his ideas loop back to it sooner or later. Branding is no l
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:
Levi’s reasserted relev...
You easily download any file type for your device.Relevance: Making Stuff That Matters | Tim Manners. I was recommended this book by a dear friend of mine.
