[PDF.34gx] Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar
[PDF.us78] Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
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| #2080554 in eBooks | 2016-04-15 | 2016-04-15 | File type: PDF||About the Author|Naresh K. Malhotra, PhD, is senior fellow, CIBER and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. A marketing legend, he also received the Academy of Marketing Science CUTCO/Vector Distinguished Mar
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such a...
You easily download any file type for your device.Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships | Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar. I really enjoyed this book and have already told so many people about it!
