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| #1571398 in eBooks | 2001-08-21 | 2001-08-15 | File type: PDF||0 of 1 people found the following review helpful.| Excellent resource|By cranford RS|Excellent work...covers it all...a great refresher for veterans in MR and a comprehensive resource for those new to the profession.|0 of 1 people found the following review helpful.| Five Stars|By Carol|Excellent condition|7 of 9 people found the following review helpful.||"An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to upd
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, u...
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