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| 2007-07-30 | 2007-07-30 | File type: PDF||From the Back Cover|| Public Sector Marketing | Tony Proctor | “A very useful source of exposition and reference for students of the public sector and practitioners in that sector interested in marketing perspectives and tools.”
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders.
The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the boo...
You easily download any file type for your gadget.Public Sector Marketing | Tony Proctor. A good, fresh read, highly recommended.
