[PDF.52df] Public Relations, Society & Culture: Theoretical and Empirical Explorations

Public Relations, Society & Culture: Theoretical and Empirical Explorations

[PDF.jn01] Public Relations, Society & Culture: Theoretical and Empirical Explorations

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 | #2299129 in eBooks |  2011-02-25 |  2011-02-25 | File type: PDF

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||About the Author||Lee Edwards is lecturer in Corporate Communications and PR at Manchester Business School based at the University of Manchester, UK. Her main research interests revolve around sociological understandings of PR and include the op

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.
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