[PDF.49bl] Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

[PDF.py33] Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

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 | #2709315 in eBooks |  2009-09-11 |  2009-09-11 | File type: PDF

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||About the Author||Betteke van Ruler, PhD, is Professor of Communication and Organization in the Amsterdam School of Communication Research at the University of Amsterdam in the Netherlands. Her research focuses on the practice of communication management and the

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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