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Public Relations-Agenturen führen: Für Auftraggeber und Agenturleiter (German Edition)

Peter P Knobel




[PDF.gx73] Public Relations-Agenturen führen: Für Auftraggeber und Agenturleiter (German Edition)

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 |  2016-11-18 |  2016-11-18 | File type: PDF

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IEin Insider berichtet hier von den geschriebenen und ungeschriebenen Regeln der Kommunikationswirtschaft. Auftraggeber erfahren, wie sie die passende Agentur finden und was sie von ihr erwarten können. Sie erfahren, wie sie angemessene Budgets verhandeln und worauf sie bei Verträgen achten sollten. Agenturleitern und PR-Beratern bietet der Autor die Kennzahlen und Strategien für das erfolgreiche Agentur-Management. Außerdem: was bei Änderungen ...

You easily download any file type for your gadget.Public Relations-Agenturen führen: Für Auftraggeber und Agenturleiter (German Edition)   |  Peter P Knobel. I was recommended this book by a dear friend of mine.

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