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Pubblicità e psicologia del consumatore (Italian Edition)

Maria Iolanda Distante




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 | #3621978 in eBooks |  2012-09-27 |  2012-09-27 | File type: PDF

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Il legame tra psicologia e comunicazione si è costituito nell’ambito della psicologia sociale nel corso di mezzo secolo, mentre di più recente formazione è il legame che si è venuto a creare tra la pubblicità come forma di comunicazione e la psicologia del consumatore. Il collegamento più stretto col concetto odierno di psicologia del consumatore e con la sua applicazione alla pubblicità è lo studio degli atte...

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