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Psychological Foundations of Marketing
Professor of Marketing Escp-Eap Allan J Kimmel
[PDF.pc14] Psychological Foundations of Marketing
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| #112201 in eBooks | 2012-11-12 | 2012-11-12 | File type: PDF||1 of 1 people found the following review helpful.| Very nice insights into social media issues|By Lars E. Perner|A very thorough and comprehensive, yet very readable review of research in consumer psychology. Very thoughtful coverage of both theory and practical applications. Very nice insights into social media issues.|||"The book provides excellent coverage of the consumer decision process: problem recognition, information search, evaluation of alternatives, the decision, and postdecision evaluation. Noteworthy is the discussion of the impact of the Internet and soci
A CHOICE Outstanding Academic Title 2013!
Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card?
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction ...
You can specify the type of files you want, for your gadget.Psychological Foundations of Marketing | Professor of Marketing Escp-Eap Allan J Kimmel. I really enjoyed this book and have already told so many people about it!
