[PDF.24bh] Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources)
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Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources)
William Winston, Frederick G Crane
[PDF.ts57] Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources)
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| #3686170 in eBooks | 2013-10-18 | 2013-10-18 | File type: PDF||1 of 2 people found the following review helpful.| Hitting The Mark|By G. Price|Professional Service Marketing contains a number of key concepts however nothing new. Would look for more Gen Y theory and examples that apply to this decade heading forward.
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand...
You can specify the type of files you want, for your gadget.Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources) | William Winston, Frederick G Crane. I was recommended this book by a dear friend of mine.