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Product Management: Text and Cases
Kaushik Mukerjee
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This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, mod...
You easily download any file type for your device.Product Management: Text and Cases | Kaushik Mukerjee. I really enjoyed this book and have already told so many people about it!
