[PDF.46oh] Private Label Strategy: How to Meet the Store Brand Challenge
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Private Label Strategy: How to Meet the Store Brand Challenge
Nirmalya Kumar, Jan-benedict E. m. Steenkamp
[PDF.zl79] Private Label Strategy: How to Meet the Store Brand Challenge
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| #323702 in eBooks | 2007-02-13 | 2007-02-13 | File type: PDF||0 of 0 people found the following review helpful.| Great book. If you are studying private brands and ...|By Rod G. Haywood Jr.|Gave my students the business with this text. Great book. If you are studying private brands and private labels.|0 of 0 people found the following review helpful.| Best Statistics on the Growth of Private Label Brands|By Mary in Beauty|I am an incessan||"...a must-read for specialty retailers of any size." -- The Gourmet Retailer, January 1, 2007
"...essential reading for any manufacturer, retailer, or policy maker interested in the implications of the rise of private labels." -- Laura T
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implication...
You can specify the type of files you want, for your device.Private Label Strategy: How to Meet the Store Brand Challenge | Nirmalya Kumar, Jan-benedict E. m. Steenkamp. I really enjoyed this book and have already told so many people about it!
