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| #2583505 in eBooks | 2015-09-16 | 2015-09-16 | File type: PDF||1 of 1 people found the following review helpful.| Where the rubber meets the road|By Todd C Snelgrove VP Marketing ABB|Theoretical academic strategies on pricing go into the real world by the sales forces effectiveness in implementing those strategies. A great read with real life examples of how to truly get paid for value created. Congratulations to Andreas and Stephan.|||‘Backed by field research and case studies, Hinterhuber and Liozu take complex pricing concerns, make them readily understandable, and propose solutions that managers can profitably implement…A must read for today’s results-driven s
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.
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You can specify the type of files you want, for your device.Pricing and the Sales Force | From Routledge. I really enjoyed this book and have already told so many people about it!
