[PDF.39ze] Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

[PDF.do94] Priceless: The Myth of Fair Value (and How to Take Advantage of It)

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 | #168675 in eBooks |  2010-01-05 |  2010-01-05 | File type: PDF

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||6 of 7 people found the following review helpful.| A practical BF book - finally|By NJ|Priceless opened a whole new world to me, a world that was always right in front of my eyes. Behavioral study fields always have fascinating tales. Tales about our own behaviour that defy logic and tell us something weird about ourselves. But most books on the subject fail to go past the tagging of these phenomenon and mocking at our own irra|From Publishers Weekly|Poundstone (Gaming the Vote) dives into the latest psychological findings to investigate how and why prices are allocated. Beginning with the controversial lawsuit in which a jury awarded $2.9 million in damages to a woman who had s

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep...

You can specify the type of files you want, for your device.Priceless: The Myth of Fair Value (and How to Take Advantage of It)   |  William Poundstone.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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