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PR and Communication in Local Government and Public Services (PR In Practice)

John Brown, Pat Gaudin, Wendy Moran




[PDF.dq91] PR and Communication in Local Government and Public Services (PR In Practice)

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 | #1510552 in eBooks |  2013-07-03 |  2013-07-03 | File type: PDF

|| |"This book brings the theory and practice of public service PR right up-to-date and is a 'must read' for anyone working in PR in the public sector. It will be a valuable resource for both PR practitioners and academics, setting out the theory of effective PR a

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a v...

You easily download any file type for your device.PR and Communication in Local Government and Public Services (PR In Practice)   |  John Brown, Pat Gaudin, Wendy Moran. Just read it with an open mind because none of us really know.

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